The study was written and researched by DREF Research Fellow, Adam J. Fein, Ph.D., and his team at Pembroke Consulting. The study included surveys of 1,600 manufacturers, distributors, and customers across 50 different industries and 75 interviews with leading supply chain and distribution channel experts. The study also aims to provide insight into shifts in the industry environment through 2006 and a scenario planning methodology to help companies prepare for the future.

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Publication date: 10/08/2001