Newsline

MSCA Stars Meet at Summit

April 27, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

ROCKVILLE, Md. - The Mechanical Service Contractors of America (MSCA) hosted a second annual MSCA Star Summit. Meeting April 6 and 7 at the Leadership in Energy and Environmental Design (LEED) Silver rated Palazzo Resort, Hotel, and Casino in Las Vegas, 40 of MSCA’s highly qualified MSCA Stars attended educational sessions focused on developing marketing expertise and branding in a challenging economic environment.

Attendees also saw, first hand, the sophisticated heating and cooling command center for the large facility. According the U.S. Green Building Council, the Palazzo is four times the size of the second-largest LEED-certified building.

Attendees participated in a focused strategy session led by Don Neal, an internationally known marketing, branding, and customer management expert based in Washington, D.C. Neal walked the attendees through an up-to-date marketing plan tailored for mechanical service companies operating in a challenging business environment. Many of the Star Summit attendees are MSCA GreenStar-qualified as well.

Chris Klehm, of the U.S. Green Building Council LEED faculty, gave attendees a rundown of opportunities and roadblocks in the months ahead. He described key aspects of the recent stimulus package, the American Recovery and Reinvestment Act of 2009, that are important to service contractors. He also explained how to take advantage of these new opportunities.

Summit attendees received company-specific marketing materials created and provided by MSCA and aimed at communicating the standards-based quality of service provided by MSCA Star and GreenStar contractors.

Publication date: 04/27/2009

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts

ACHRNEWS

NEWS 04-21-14 cover

2014 April 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con