Newsline

Luxaire Sets Make-A-Wish Benefit Game Dates

June 14, 2003
/ Print / Reprints /
ShareMore
/ Text Size+
NORMAN, Okla. — Distributors of Luxaire® Heating and Air Conditioning products will sponsor events benefiting their local Make-A-Wish Foundation® chapters during Minor League Baseball games this summer, as part of Luxiare’s 2003 co-marketing program. Approximately 100 Luxaire dealers also have dedicated their time to participate in these sponsorships.

On June 12, the Bowie Baysox, the A affiliate of the Baltimore Orioles, Bowie, Md., held a game sponsored by Thos. Somerville Co. to benefit the Make-A-Wish Foundation of the Mid-Atlantic.

Other games scheduled include:

  • Trenton Thunder, the AA affiliate of the New York Yankees, Trenton, N.J., June 24; sponsored by ABCO Refrigeration Supply Corp. of Long Island City, N.Y., to benefit the Make-A-Wish Foundation of New Jersey.

  • Harrisburg Senators, the AA affiliate of the Montreal Expos, Harrisburg, Pa., June 29; sponsored by HVAC Distributors Inc. of Mt. Joy, Pa., to benefit Make-A-Wish Foundation of the Susquehanna Valley.

  • New Orleans Zephyrs, the AAA affiliate of the Houston Astros, Metairie, La., June 29; sponsored by Solar Supply of Lake Charles, La. to benefit the Make-A-Wish Foundation of Louisiana.

  • Harrisburg Senators, the AA affiliate of the Montreal Expos, Aug. 12; sponsored by Thos. Somerville Co. of Upper Marlboro, Md., to benefit the Make-A-Wish Foundation of the Susquehanna Valley.

  • Brooklyn Cyclones, the A affiliate of the New York Mets, Brooklyn, N.Y., Aug. 27; sponsored by ABCO Refrigeration to benefit the Make-A-Wish Foundation of Metro New York.

    In addition, Luxaire joined forces directly with distributor Air Products Supply to undertake sponsorship packages on May 31 and will do so again on July 26 with the Oklahoma RedHawks, a AAA affiliate of the Texas Rangers based in Oklahoma City. The two groups are hoping to exceed last year’s fundraising effort, which brought in $5,191.

    “This partnership with Minor League Baseball provides an easy way for dealers to get involved with promotional programs that tie into successful national advertising and marketing efforts, all the while supporting their local Make-A-Wish chapters and setting the performance standard in their communities,” said Mark Ritz, Luxaire marketing manager.

    As a corporate sponsor, Luxaire donates a portion of every sale of a Luxaire product toward the company’s minimum annual contribution of $250,000 to the Make-A-Wish Foundation.

    In addition, dollars raised by distributors and dealers will support local Make-A-Wish chapters located in dealer markets. Last year the Luxaire dealer network raised $22,000, which increased Luxaire’s annual Make-A-Wish donation to $272,000.

    Publication date: 06/16/2003

  • Did you enjoy this article? Click here to subscribe to The NEWS Magazine

    You must login or register in order to post a comment.

    Multimedia

    Videos

    Image Galleries

    2014 Energy Efficiency Forum

    Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

    Podcasts

    NEWSMakers: Mark Satterfield

    Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

    More Podcasts

    ACHRNEWS

    NEWS 09-15-14 cover

    2014 September 15

    Check out the weekly edition of The NEWS today!

    Table Of Contents Subscribe

    Venting R-22

    The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
    View Results Poll Archive

    HVACR INDUSTRY STORE

    plumbing-hvac.gif
    2014 National Plumbing & HVAC Estimator

    Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

    More Products

    Clear Seas Research

     

    Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

    DON'T MISS A THING

    Magazine image
     
    Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

    STAY CONNECTED

    facebook icontwitter iconyoutube iconLinkedIn i con