LEBANON, Tenn. - To kick off the 2007-08 heating season, Lochinvar Corp. is adding new incentives and resources to its VIP Contractor Program. Now in its third year, the VIP Contractor Program rewards enrolled contractors for purchases of the Knight Heating Boiler.

Upon joining the program, contractors now receive a Lochinvar hat simply for registering a recently installed Knight residential heating boiler; current members also receive a Lochinvar mossy oak camouflage hat once they update their contact and company information.

In addition, to help connect VIP Contractors with potential customers, Lochinvar invites members to submit an enhanced profile with company information and job features for a free listing on the company’s Website, allowing prospective customers to locate a VIP Contractor. Lochinvar also distributes advertising, direct mail, and other support materials to help members increase their sales.

Through April 2008, contractors have the opportunity to compete on a monthly basis to showcase their recent installations on the Knight Website by submitting them on the VIP Connection. After the projects are reviewed by a panel of Lochinvar judges, one contractor each month is awarded a $250 gift card to Cabela’s or Bass Pro Shop. The contractor with the most impressive project of the heating season will get to choose either a floor-standing Knight KBN080 or wall-mount Knight WBN080 boiler, or a Dell laptop computer complete with Knight PC software.

For more information, visit www.lochinvar.com.

Publication date: 12/03/2007