Techs no longer need to exclaim “Where the heck am I?” (or worse) when searching for an address. @Road, Inc., Fremont, CA, has unveiled a new technology for delivering location-specific content to wireless web-enabled devices, including cell phones, personal digital assistants (PDAs), and laptop and notebook computers.

Using the company’s patented LocationSmart™ technology, services that can be offered µ integrating Global Positioning System (GPS) technology, wireless communications, and the Internet µ include mobile Yellow Pages; real-time traffic reports and interactive navigation; and localized information on nearby gas stations, restaurants, and other hospitality services.

“Our mobile content delivery solution is designed to provide the mobile professional with a fast, reliable link to location-enhanced wireless web services,” stated Krish Panu, chairman and ceo of @Road.