North Central / Regional Reports

Iowa Contractor Takes Unique Approach To Marketing

February 24, 2003
/ Print / Reprints /
/ Text Size+
ATLANTIC, Iowa — Ray Armstrong is quite the marketer, according to a story in a recent issue of Heil’s “Dealer Link.” If he wasn’t the owner of Armstrong Plumbing & Heating Inc., he might have embarked on a career in marketing.

He said the key to competing for business in a small Midwestern town is to “try to advertise in different ways. We want our ads to grab your attention right away and hold you.”

Armstrong has been in business for 33 years in this town of 7,000 people. He believes in reaching people where he lives and since there are a lot of auto racing fans in the community, he advertises his business on stock cars. At a recent high school homecoming parade, Armstrong entered his company float, which featured a very creative theme. He painted an old claw foot bathtub in the school colors, complete with a “Tony the Tiger” dummy to represent the opposing team and “soaked” the tiger throughout the parade with a shower operated by a recirculating pump.

He recently planted a 70-foot row of tulips in the team colors of the Iowa State Cyclones in front of his business sign. “When the tulips come up next spring, it will be a striking sight that catches the eye,” he added.

He also plans to get his message out by mailing out his own “Welcome Wagon” type of letter. He can get the names of newcomers from the local Chamber of Commerce. He plans to put a letter of introduction with facts about his company and include some pictures of his trucks and employees.

Publication date: 02/24/2003

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

More Podcasts


NEWS 09-15-14 cover

2014 September 15

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con