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Invensys Controls Launches Robertshaw Campaign

June 30, 2005
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CAROL STREAM, Ill. - Invensys Controls kicked off its "Make the Connection" program that offers customers free training, a sales promotion, and personalized identification on Robertshaw® thermostat products.

"This program connects contractors with all the tools they need to succeed," said Khary Scott, Invensys Controls marketing director, HVAC. "Invensys is providing contractors with everything they need to increase their profits and satisfy their customers."

The program includes:

  • Free point-of-purchase (POP) display materials and an interactive product display - A new kiosk lets contractors try the latest Robertshaw thermostats in stores.

  • Free training - Offered at participating distributors, training sessions will cover the latest thermostat control technology and tips to encourage customers to buy higher-end, more efficient and convenient products.

  • Contractor Identification Program - Contractors can personalize the Robertshaw thermostats they sell with their name or logo and telephone number.

  • Sales promotion - Contractors will receive a $50 gas card for every $1,500 in Robertshaw electronic thermostat sales at participating distributors. The promotion runs through Nov. 1, 2005, and there's no limit on the number of gas card redemptions.

    Publication date: 07/04/2005

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