MISSISSAUGA, Ontario - The Heating, Refrigeration and Air Conditioning Institute of Canada’s (HRAI’s) current three year strategic plan includes the objective of creating an HRAI brand that will be “recognized by the industry and consumers as the knowledgeable, reliable, and expert source of HVACR information in Canada.”

The HRAI board of directors is working with Blazing Design, a communications firm retained to develop the brand. A number of tag lines and word marks have been developed and tested on a cross section of HRAI directors and members.

The results of this process should be available later in 2008 with the final product forecasted to be unveiled at the 2008 Annual Meeting in Quebec City in August.

For more information, contact Martin Luymes or Warren Heeley at 800-267-2231.

Publication date: 02/18/2008