ST. LOUIS - Emerson Climate Technologies launched its new contractor rewards program, 1st Choice Rewards. When registered contractors purchase Emerson® thermostats and White-Rodgers® products through participating distributors, they will now accrue points that can be redeemed for millions of reward options.

“Contractors are a huge part of our success, so we are always looking for new ways to show our appreciation for their support,” said Ken Perkins, director, contractor support team, Emerson Climate Technologies, White-Rodgers Division.

“We have tried to make this particular program as interesting and accessible as possible by including an array of great rewards and by making the registration and redemption process quick and easy.”

Contractors can join the 1st Choice Rewards program by signing up with a participating distributor. The program does not require contractors to gather invoices, fill out long forms, or fax documentation to the manufacturer.

For more information, visit www.white-rodgers.com or www.emersonclimate.com.

Publication date: 11/24/2008