WASHINGTON - More than 500 Trane Comfort Specialist dealers and Trane corporate executives gathered in Washington, D.C., for the 10th anniversary Trane Comfort Specialist Conference where the company introduced its revamped Trane Comfort Specialist Program.

The company said the newly revitalized program showcases the Trane Comfort Specialist dealers’ elite qualifications more clearly to consumers. In addition, attendees at the conference were able to network and share best practices with fellow dealers.

“We’re delighted to have introduced the all-new Trane Comfort Specialist program during our annual conference,” said Dale Green, vice president and general manager, dealer and distributor channel, Trane Residential Solutions. “When we say the program is completely new, we mean it. Now the members of our elite dealer force have full access to the power of the Trane brand, from marketing and advertising, to products and leads. We’ve also created an education path that grows and changes with each Trane Comfort Specialist dealer to ensure they’re on the path to success. When it comes to branding and advertising, we’re providing opportunities to customize and differentiate their brand promise, while connecting with their customers.”

For more information, visit www.trane.com.

Publication date: 11/30/2009