HVAC Breaking News

Dec. 11, 2009: Emerson and Ad Agency Help Vocational School With HVACR Recruiting

December 11, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

ST. LOUIS - Emerson Climate Technologies partnered with Sabatino|Day, a Dayton, Ohio-based creative and communications firm, and the Upper Valley Joint Vocational School (JVS) in Piqua, Ohio, to revamp the marketing and recruiting efforts for the school’s Environmental Controls Technologies/Heating, Ventilation, Air Conditioning and Refrigeration (HVACR) program.

Together, the team launched the “Cool School Hot Career” campaign to create excitement about the HVACR discipline and ultimately increase enrollment in the Environmental Controls Technologies program. The campaign incorporated student mailers, a newly designed Website, and promotional items that were intended to show students and parents the opportunities that a career in the HVACR industry affords, including strong salary potential.

“The recruitment efforts by Sabatino|Day and Emerson Climate Technologies have been very beneficial. They developed a theme specific to our HVACR program that was easy for students to recognize, appreciate, and relate to,” said Scott Naill, heating and ventilation, air conditioning and refrigeration instructor at the Upper Valley JVS. “The great partnership that we have with Emerson has truly helped us to increase our enrollment, proving that by working together we can achieve great things.”

The Environmental Controls Technologies program enrollment has exceeded initial projections for the 2009-2010 school year. Since working with Sabatino|Day and Emerson Climate Technologies on a marketing strategy and campaign for the program, the Environmental Controls Technologies/HVACR enrollment has increased almost 20 percent compared to last year.

For more information about the Environmental Controls Technologies program at the Upper Valley JVS, visit www.uppervalleyhvacr.com. For more information on Emerson Climate Technologies, visit www.emersonclimate.com.

Publication date: 12/07/2009

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

More Podcasts

ACHRNEWS

NEWS 09-15-14 cover

2014 September 15

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con