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Coleman Improves Build-A-Brochure Program

January 23, 2006
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NORMAN, Okla. - Coleman® Heating and Air Conditioning Liberties™ dealers who use the company's Build-A-Brochure™ program will notice changes to the Web-based resource. "We've taken this popular business tool and improved its look and functionality," said Andy Fracica, Coleman brand manager. "Changes we've made to the program will help create a unified look for all of our printed literature and catalogs."

According to Fracica, the company also updated the list of products that are included in the program. "We added information and imagery that depicts the complete line of Echelonâ„¢ air conditioners, furnaces, heat pumps, and air handlers."

The Coleman Build-A-Brochure program provides Liberties dealers with an alternative to traditional print material by enabling them to download product brochures from the Web and print the brochures locally or e-mail them to customers. The program features built-in marketing, sales, and warranty pages and a selection of cover photos and new product updates. In addition, dealers have the opportunity to add their own logos, photographs, and custom text to personalize brochures to their local marketing needs.

"The Build-A-Brochure program provides our dealers with the most current product data, photography, and marketing messages and allows them to get exactly what they need for their customers when they need it," said Fracica.

Once a brochure is created, a dealer can print the brochure immediately, send it to a customer as an e-mail attachment, or make it available to a commercial printer for large quantity production.

The Build-A-Brochure program is available to Coleman Liberties dealers. The Liberties program provides a number of services designed to help participating dealers manage their businesses. Features of the program include special leasing options, financial programs, professionally designed sales and marketing tools, training programs, and employee benefits.

Coleman is a brand of HVAC equipment marketed by the Unitary Products Group of York – a Johnson Controls Company. For more information about the Build-A-Brochure program, visit the Coleman Website at

Publication date: 01/23/2006

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