Chilling Results

December 11, 2006
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Advertiser: DuPont Refrigerants
Moving away from R-22 just got easier


One NEWS reader said of this ad, “I was attracted to everything about it … the headline, the pictures … everything.” Of course, such a remark brings a smile to Kevin O’Shea, North American marketing manager for DuPont Refrigerants.

“We believe that the ad had appeal since ‘Moving Away from R-22’ - and HCFCs - is a hot topic for our industry as we move to HCFC phaseout with new equipment in 2010 and 90 percent reduction in 2015,” said O’Shea.

“End users like supermarkets are developing or have developed refrigerant management plans to move away from R-22 and other HCFCs. The ad gave us an opportunity to share our new DuPont™ ISCEON® refrigerants as easy-to-use, cost-effective, mineral oil-compatible R-22 retrofit solutions with a highly educated audience.”

O’Shea complimented readers of The NEWS. “We regard The NEWS as one of the best sources of information for the refrigerants industry, and most of your readers are already well-informed about the importance of the transition from R-22 to nonozone depleting alternative refrigerants,” he said.

“Our primary goal was to promote awareness of DuPont™ ISCEON® 9 Series refrigerants as the newest, cost-effective, easy-to-use, nonozone depleting R-22 retrofit option and to prompt them to contact DuPont Refrigerants distributors listed on our Website for more information.

“Based on the amount of interest we’ve received from the industry, we believe the ad was an overwhelming success.”

For more information, visit www.refrigerants.dupont.com.

Publication date: 12/11/2006

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