Celebrating Sept. 12; The Future of Trade Shows

September 12, 2008
/ Print / Reprints /
ShareMore
/ Text Size+
What do September 11, travel and construction trade shows have in common?


September 11 was a somber day for me. From the moment I turned on my car radio in the morning until I went to sleep, words and images kept flooding my mind.

All day long my thoughts returned to the events of September 11, 2001. I rarely look out my office window, but a flag flying at half-mast kept stealing my attention. I haven’t thought this much about 9-11 since the one-year anniversary.

So today, September 12, I am celebrating the freedom and liberties I enjoy as a citizen of the U.S. but often take for granted. Many have sacrificed their all so I can enjoy these privileges. The saying “freedom isn’t free” resonates in my heart.

A remnant of September 11, 2001, is the financial health of airlines. Most airlines have struggled mightily since 2001. High jet fuel prices are causing some to close down and others to merge. All are increasing fares and cutting flights, two trends projected to continue.

As I returned from the Remodeling Show held in Baltimore, I thought about how airline and energy woes are putting a big hurt on construction trade show attendance. The first-day attendance for the Remodeling Show exposition--a really well-run event--was very light. Most attendees who came to our booth had driven in from Virginia or Maryland.  Fortunately, second-day attendance picked up nicely as remodeling pros completed their training sessions and hit the show floor.

In my case, I weighed the cost of travel and elected to make the Remodeling Show a two-day, one-night trip, as did one of my co-workers. The bad news was that flight options were less than ideal. I would have liked to have more hours in Baltimore, but other flights were either overpriced or no longer available.

Exhibitors appeared to have taken similar steps. I saw few booths overflowing with workers. Others exhibitors staffed their booths with local reps.

So I wonder, with travel costs skyrocketing, what is the future of national construction trade shows? Will Webcasts/Webinars, virtual trade shows and online meetings replace traditional “in-person” events?

I work for a company that produces a few trade shows. Next year we’re even launching a new one in the disaster reconstruction field. Are we crazy?

What about you? Have you attended more, or fewer, construction trade shows this year?

What about 2009?

Post a response to this blog or email me at fauscht@bnpmedia.com with your thoughts. Inquiring minds want to know.

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by Tim Fausch

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Jeremy Begley

Jeremy Begley, home-performance specialist and Web and social media manager with National Heating and Air Conditioning Co. in Cincinnati discusses how and why you should add home-performance philosophies to your contracting repertoire. Posted on Sept. 12.

More Podcasts

ACHRNEWS

NEWS 09-15-14 cover

2014 September 15

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con