Carrier Joins Kenmore As A Sears Brand

September 27, 2002
/ Print / Reprints /
/ Text Size+
HOFFMAN ESTATES, IL — What has been rumored for the past few weeks is now official: Under a three-year agreement that commences Jan. 1, 2003, Sears, Roebuck and Co. will begin selling Carrier HVAC systems and products.

According to a joint statement, “The ability to offer Kenmore and Carrier products at Sears through one of the nation’s largest HVAC sales organizations further strengthens its position in the market, giving customers more reason to rely on Sears when it comes to outfitting their homes and families.”

“Sears is pleased to be the only retail destination for Kenmore and Carrier heating and cooling products, which are renowned for their quality, features, and innovation,” said Mark Good, executive vice president and general manager for Sears’ Product Repair Services. “The agreement is another way Sears is providing our customers with the products and services that meet their changing needs.”

Carrier said it will gain increased exposure through Sears’ newspaper inserts, plus credit card inserts, direct mail, in-store displays, Internet exposure, and television and Yellow Pages™ advertising.

“The retail channel is a growing market for the heating and cooling industry, and we’re pleased to partner our Carrier brand exclusively with Sears, the leading retail home services provider,” said Geraud Darnis, president of Carrier Corp. “This is an exciting partnership, bringing together two industry leaders with a history of innovation and customer satisfaction. It is a natural fit.”

Frank Hartman, vice president, Carrier Residential Sales and Marketing, said, “Part of Carrier’s strategic portfolio is to enter the retail segment of the HVAC market.


Hartman added that he has received favorable feedback from Carrier distributors. “Not surprisingly, our channel partners have come back with very favorable responses. And a number of them have already had contact with their dealers.

“There will be little or no conflict with existing Carrier dealers,” he said. “In fact, some of our dealers already work as Sears subcontractors.”

Sears had previously carried Trane equipment, but Sears spokesperson Willy Medina said his company was looking for “exclusivity” in selling Carrier products.

The move is Carrier’s foray into the residential retail market for now, but Hartman added that Carrier would be interested in future commercial markets through its relationship with Sears.

Publication date: 09/30/2002

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by John Hall

You must login or register in order to post a comment.



Image Galleries

2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.


NEWSMakers: Doug Dougherty

Doug Dougherty, president and CEO of the Geothermal Exchange Organization (GEO) joins the program to discuss the latest happenings with GEO, including the drive to get included in state and federal definitions of renewable energy, plus the future of geothermal.  Posted on July 25.

More Podcasts


NEWS 07-28-14 cover

2014 July 28

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con