Business Management Meeting Approaches

May 25, 2009
/ Print / Reprints /
/ Text Size+

LIVONIA, Mich. - Five business consultants in the HVACR trade have combined their talents and presentations into a one-day seminar called “Five Keys to the Vault,” in the Detroit area on Wed., June 10. Presenters include:

• John R. Hall, former business editor of The NEWS and current freelance consultant and niche services writer, who will speak on how business owners can seize free marketing and advertising in their own communities.

• Dan Bergstrom, the owner of Bergstrom-Elder Consulting Group and a former owner of a successful contracting business, who will present ideas on how contractors can challenge and keep their best employees.

• Mack Heaton, the president of HVAC Warranty LLC and an experienced veteran of many HVACR businesses, who will talk about retaining customers for life by using extended warranties.

• Dave Squires, founder of Contractor’s OnlineAccess and an HVAC contractor, who will discuss the rules of today’s Internet technology and how it is critical to being able to market cost effectively, while turning customers into friends and visitors into customers.

• Tom Jackson, CEO of Jackson Systems, the leading manufacturer of zone control products sold direct to contractors, who will discuss selling accessories and the importance they play in generating additional profits for the contractor.

The one-day event - at the Laurel Manor in Livonia, Mich. - includes five seminars, continental breakfast, and a full deli lunch. Attendees must register in advance.

For more information, visit

Publication date: 05/25/2009

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


Kyle Gargaro, editor-in-chief of The NEWS, hosted the 2014 ACCA CEO Forum. At the event, six well-known, highly respected company executives, Gary Michel, Ingersoll Rand/Trane; Chris Nelson, Carrier Corp.; Chris Peel, Rheem Mfg. Co.; Rod Rushing, Johnson Controls; Brent Schroeder, Emerson Climate Technologies; and Doug Young, Lennox; provided individual industry outlooks and fielded questions directly from attending contractors. Listen to the entire event on the NEWSMakers podcast. Posted on April 14.

More Podcasts



NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con