Designed for humid climates, the DesertMaster is said to be a cost-effective supplemental cooling system that can reduce energy costs by up to 20 percent and can eliminate the need for approximately 20 percent of additional air conditioning equipment. According to the company, the system improves indoor air quality and prevents moisture buildup that can lead to respiratory problems. The system's fresh air units will be equipped with plastic heat exchanger coils made of DuPont Caltrel® plastic. The plastic coils do not deteriorate over time and provide continuous heat transfer capabilities, says the company.

Under the terms of DFA's Affinity Marketing Program, PCS will receive sales tools and marketing exposure, including press coverage, multimedia advertising, networking opportunities, vendor expos, DFA tradeshows, direct mail to DFA franchisees, and a link to the DFA Web site.

PCS President Robert Yoho commented, "We are pleased to be part of the Domino's Franchisee Association and look forward to helping members create a healthier store environment while reducing operating costs. Our partnership will ensure that franchisees receive the most innovative and cost-effective HVAC solutions on the market today and that PCS receives an enhanced sustainable platform for future growth and innovation."

The DFA is comprised of approximately 1,400 franchisees operating about 4,200 stores across the U.S. The initial two installations will be monitored to provide statistics on the quantitative return on investment. Findings will be publicized to DFA, various restaurant and retail organizations, and the building community. The first DesertMaster system is scheduled for installation later this month at a Domino's store located in Pearl, Miss.

For more information, visit www.powercold.com.

Publication date: 08/22/2005