MADISON, Wis. - Aprilaire’s “Breathe Easier” campaign promotes respiratory wellness and stresses whole-home air cleaning to tackle invisible air contaminants and indoor allergens. According to Aprilaire, an estimated one in five Americans suffer from all types of allergies. The U.S. Environmental Protection Agency cites indoor air pollution as one of the top five environmental risks to public health, and indoor air can be up to 100 times more polluted than the air outside.

To support this consumer education initiative, the company is partnering with Clifford Bassett, M.D., an assistant clinical professor of medicine at the Long Island College Hospital, board-certified allergist and medical director of allergy and asthma care of New York, and Doron Schneider, M.D., a practicing internist and deputy program director of the Internal Medicine Residency at Abington Memorial Hospital in Abington, Pa., and former health reporter for WPVI-TV, the ABC affiliate in Philadelphia, to communicate the health benefits and importance of clean indoor air.

“The two doctors will take part in a yearlong local and national quest for clean air urging consumers to consider whole-home air cleaners as part of an integrated approach to respiratory wellness and allergy related issues,” said Nikki Krueger, spokesperson for Aprilaire. “The market for air cleaners continues to grow nationwide. In fact, while the HVAC industry saw significant declines in the installation of air conditioning and heating equipment in 2006, consumer demand drove the sales of high-efficiency electronic air cleaners almost 50 percent.”

For more information, visit www.aprilaire.com.

Publication Date: 08/27/2007