Newsline

Aire Serv Launches National Brand Campaign

June 19, 2000
/ Print / Reprints /
ShareMore
/ Text Size+
WACO, TX — Aire Serv Heating & Air Conditioning has introduced a national branding campaign for the hvac services offered by the 60-plus Aire Serv franchisees across the country.

“We believe this is the first branding effort of its scope in our industry which features the services our franchisees provide,” said Aire Serv president Roger Goertz.

The cable TV commercials feature a woman who has her day ruined when her air conditioning unit literally crashes in front of her. An Aire Serv representative enters the picture while a voice-over explains the advantages of the brand’s delivery system. A tag at the end of the spot announces an Aire Serv-trademarked offer, the “Total Comfort Tune-up.”

The first of four network cable TV spots premiered in mid-April on The Discovery Channel, Home and Garden Television, and Lifetime.

“The hvac industry is in a period of consolidation and uncertainty,” stated Goertz. “The associations and groups with service networks have concentrated only on acquisition and growing their individual memberships, without explaining to the consumer the benefits of working with a nationally branded company versus an independent.

“No one has delivered the message to customers that their local members provide better services than the next guy.”

A second commercial is ready for the fall heating season. It will be coupled with local marketing programs for all franchise owners, the company said.

For more information on Aire Serv, call 800-253-9150.

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

Kyle Gargaro, editor-in-chief of The NEWS, hosted the 2014 ACCA CEO Forum. At the event, six well-known, highly respected company executives, Gary Michel, Ingersoll Rand/Trane; Chris Nelson, Carrier Corp.; Chris Peel, Rheem Mfg. Co.; Rod Rushing, Johnson Controls; Brent Schroeder, Emerson Climate Technologies; and Doug Young, Lennox; provided individual industry outlooks and fielded questions directly from attending contractors. Listen to the entire event on the NEWSMakers podcast. Posted on April 14.

More Podcasts

THE MAGAZINE

ACHRNEWS

NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con