“Summarizing this year’s ClimateMaster sales meeting, I’d boil it down to two words: education and motivation,” said John Bailey, senior vice president of sales and marketing at ClimateMaster Inc. “We provided something of educational value for everyone in the audience, whether it was training on our latest product lines, a session on tools for streamlining the sales lead tracking process, or a presentation on some of our latest project success stories. We also addressed many of the reasons why our sales staff, rep firms, and their key customers should be more than elated at our trajectory of achievement in commercial projects, as well as the additional opportunities currently in the pipeline.”

“The ClimateMaster 2012 na-tional sales meeting was a huge success,” said Dennis “Denny” Meyer, director of commercial sales at ClimateMaster. “Many new products were announced and the excitement from our commercial sales representatives was well received. From across all our attendees, we heard enthusiastic feedback that ClimateMaster continues to show its muscle as an innovator and clear leader in the water source and geothermal industry.”

Sales meeting attendees were introduced to and provided with training on a number of ClimateMaster’s newest products, including the Tranquility® Two-Stage Rooftop (TRT) Series unit, Tranquility 30 (TE) unit, Tranquility Vertical Stack (TSM and TTM) Series units, Tranquility 22 Two-Stage Compact (TY) and Two-Stage High Efficiency (TZ) Series units, and Tranquility Compact Belt Drive (TCV) Series unit with a vertical cabinet.

“Our most recent units reflect a response to demand for a broader size and efficiency range in relation to specific application parameters, as well as greater ease of unit installation, troubleshooting, and maintenance,” said Tony Landers, marketing director for commercial products at ClimateMaster.

According to Landers, ClimateMaster units being rolled out in 2012 will include features such as advanced controls systems and infield configuration capabilities to streamline installation and set-up, as well as reduce maintenance and callback issues.

“It was evident from the meeting that ClimateMaster is dedicated to constantly evolving its product line in order to address the new and changing needs we see every day in the field,” said Darrin Beller, president of Air Products Supply in Oklahoma City. “I know the latest products for 2012 are going to help us increase business, and innovations like the new controls system will further streamline our involvement with unit installation and maintenance.”

“This year’s ClimateMaster national sales meeting was very informative, and sessions like the one on geothermal loop design by Trey Austin will definitely be beneficial to my business,” said Dale Vest of Vest-Feld-Hazer & Associates Inc. in Grimes, Iowa.

Incorporating four tracks, the sales meeting was tailored to the individual needs of a variety of participants. “This year’s attendees included not only our commercial salesforce and rep firms, but a number of their key architects, engineers, and contractors as well,” said Landers. “To accommodate the differing interests among them, we provided several whole-group learning sessions, as well as breakout sessions designed to bring unique value to these individual audiences.”

Attendees also received information on several recent ClimateMaster projects and participated in project site tours throughout the greater Oklahoma City area.

“It was rewarding to have the opportunity to present at the ClimateMaster sales meeting and exemplify our success in incorporating geothermal at Gloria Marshall Elementary School [in Spring, Texas], while also sharing knowledge with peers about how something like this can be achieved,” said architect Jody Henry, LEED AP, of SHW Group in Houston.

Henry’s firm was responsible for the design of the Spring Independent School District’s 105,000-square-foot Gloria Marshall Elementary School, which successfully secured a LEED® (Leadership in Energy and Environmental Design) Gold certification from the U.S. Green Building Council (USGBC), and was also designed to earn an Energy Star rating from the U.S. Environmental Protection Agency (EPA). Constructed in 2010, the school features a high-performance HVAC system that incorporates geothermal technology from ClimateMaster.

The meeting additionally included a sales awards presentation recognizing 13 outstanding sales reps for 2011. These included Air Products Supply; Air Tec; Airtechni Inc.; Chesapeake Tower Systems Inc.; HVAC Distributors Inc.; KRS Associates LLC; Macaire Inc.; Mechanical Products Nevada; Mechanical Products Southwest; Sass Moore & Associates Inc.; Tobey-Karg Sales Agency; Vest-Fest-Hazer & Associates Inc.; and Weber-Huff Inc.

“I’m confident we were successful in arming our largest sales force to date with the motivation and knowledge to make 2012 a phenomenal year for ClimateMaster,” concluded Bailey. “I expect great things, and am really excited to see our reps take us that next step forward.”

Publication date: 6/11/2012