NEW YORK — Yodle, a business that provides local online advertising and lead generation, has launched HousingDownturn.org, a resource site designed to support small business owners in the contractor and home improvement industries with the information they need to grow their business in a slow market.

The HousingDownturn.org Website offers contractors and other home improvement service business owner’s best practice marketing tips, guides, industry statistics, and news. The site offers articles such as “Top 5 Local Online Marketing Mistakes for the Home Improvement Industry,” and essential tips to help business owners close more sales and drive repeat business.

Yodle said it created HousingDownturn.org to help home improvement business owners make good marketing decisions at a time when bad decisions hurt the most. And as part of that effort, Yodle is offering all contractors and home improvement businesses who visit the site a free professionally designed Website when they sign up for Yodle’s local online advertising services.

“Now that over 75 percent of consumers are using the Internet to find contractors and other local businesses, Yodle is committed to helping contractors connect with these potential customers,” said Court Cunningham, CEO of Yodle. “We’re sticking to our mission — and going above and beyond to give business owners a boost. HousingDownturn.org offers valuable, free tools they can use to keep those new jobs coming in.”

Publication date: 06/02/2008