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If you looked at the cover of this month’s issue, then you know it’s time for the AHR Expo, the annual trade show where everything that has to do with the HVAC market is on display.

Plasma, laser and waterjet cutting systems manufacturer Hypertherm has announced schools from British Columbia, Texas and Wisconsin are among the recipients of its 2015 Spark Something Great educational grant program. 

Esab Welding & Cutting Products has launched its redesigned website, www.esab.com, across the company’s entire global platform, which includes more than 40 countries. 

The overall construction industry continues to experience modest growth since the sharp downturn experienced during the economic crisis of 2007-2009. 

Even though the mechanical fastening of the HVAC construction system may be complete, the job isn’t quite done. 

When the HVAC construction industry gathers in Orlando, Florida, this month for the AHR Expo, it will be an excellent opportunity for the industry’s employers to brainstorm ideas and solutions to issues facing the industry today. 

Let’s begin by looking at the marketing that maximizes branding.