“The launch of the new site aligns the global brand of Kingspan and brings a consistent message to our customers throughout the world,” says Karim Muri, director of marketing in North America for Kingspan’s insulated panels division. “The website was designed with the latest web design principles and mobile responsiveness in mind to provide users with the best customer experience. It also has been created to deliver a more unified customer experience across Kingspan’s entire product offering.”

The 17 different product groups offered by Kingspan each have detailed pages that give users information about each product, as well as technical data, installation guides and specifications.

Visitors can search specific panel choices easily with the three categories located on the homepage.

Other enhancements include case studies and white papers that illustrate the range of design possibilities and building solutions with Kingspan products.

Muri said connecting with clients and customers was a priority when considering the design of the new site.

“If you ever have a question along the way, online support — covering technical to warranty to field help — is at hand through the website to ensure customers can reach us easily,” Muri said. “The vast majority of our clients search for information and spec online, so we wanted to make sure they have a smooth, engaging and educational experience with us, and we’re confident this new site delivers that.”