Franchise holding company the Dwyer Group Inc. says a former marketing director has returned to be its vice president of brand management.

Lori Johnson, who left the company in 2013 as marketing director, is now the HVAC market, plumbing, landscaping and painting franchising company’s vice president of brand management.

Johnson will guide brands such as plumbing company Mr. Rooter, Rainbow International, Glass Doctor, Mr. Electric and HVAC market company Aire Serv.

“We’re excited to welcome Lori back to Dwyer Group,” said Mike Bidwell, president and CEO of Dwyer Group. “She is a great team leader, and her experience and consistent success on a wide variety of projects make her the perfect candidate for this role. I am looking forward to seeing her ideas and work come to life.”

Johnson said she was happy to be back at Dwyer.

“I have been overjoyed by the gracious welcome back and am eager to share the skill sets I have acquired over the last few years,” she said. “I feel like I am returning to a family, and the family has grown beyond belief.”