Toolmaker Robert Bosch Tool Corp. has a new PR agency.

The manufacturer of power tools and accessories used in industries such as HVAC construction , has hired Chicago-based public relations firm Tech Image.

“Tech Image brings us a unique digital and creative perspective that will help us tell the Bosch story more effectively,“ said Bosch brand manager Steve Wilcox. „The agency leverages digital public relations best practices that will expand and engage our audiences across traditional and new media channels. Tech Image’s pioneering and metrics-driven approach to public relations aligns well with our goals to expand the reach of the Bosch power tool brand to both professional tradespeople and consumers across North America.“

Tech Image President Daniel M. O’Brien said he was excited to add Bosch to the company’s client roster.

“We are delighted to partner with such a well-respected brand,” O’Brien said. “Bosch is an industry leader and the company’s innovation is driving growth in professional power tools that meet the highest standards in speed, precision and durability. We’re excited to be part of an integrated, digital program that will increase Bosch visibility and brand preference.”