“Rheem is pleased to begin its new partnership with the Gustave A. Larson Co.,” said Rheem general manager and Vice President Mike Branson. “The Gustave A. Larson Co. has long been known for its dedication to serving contractors in the Midwest. They are a professional, full-service distributor, with a passion for helping their customers grow their businesses. I am extremely excited about what this combination of talent will mean for all HVAC contractors in the region. The timing could not be better as it coincides with the launch of our new Rheem and Ruud gas furnace, air conditioning and heat pump platforms that were designed by contractors for contractors. This relationship with Gustave A. Larson also provides the most capable channel to deliver new Rheem innovations, such as integrated air/water/refrigeration solutions to customers.”

Scott Larson, president and chief operating officer at Larson Co., says the new merger will provide the company with improved sales, products and customer service.

“We are all very excited at Gustave A. Larson Co. about what this business partnership means for the future of serving our customers in Indiana, Kentucky and Ohio,” he said. “Our company mission is to win together, contributing to our customer’s success carrying the best products in the industry and providing valued business solutions. This new relationship with Rheem Air Conditioning’s industry-leading position and products, along with the addition of Superior Distribution’s customer-focused personnel and branches, will allow our East-Central region to fulfill our mission. The combination puts us in a real position of strength going forward. This means better products and service to our existing customers and also wider ranging product and solutions to our new Superior customers. I want to thank our existing customers for their continued business and to our new customers, welcome to the Larson family.”