Listen for ads from North American Technician Excellence on popular sports and radio talk shows this year.
HVAC certification organization
North American Technician Excellence is increasing efforts to educate U.S.
homeowners about the need to hire contractors that use trained technicians.
NATE has purchased ad time on
national radio programs airing this spring and fall to remind consumers that
using a certified technician offers peace of mind. It tells them to go to the
Programs where NATE is advertising
include “The Dennis Miller Show” and “NFL Primetime Football.”
As part of the campaign, a number
of manufacturers - including Lennox, Goodman and Johnson Controls - are mentioning
NATE within their own advertisements, and the association is attempting to get
NATE featured in newspaper articles and on TV reports, the association said.
“We kicked off this consumer awareness program in
2011, and our goal is to continue to increase these efforts every year,” said Don
Frendberg, chairman of the NATE’s trustee board. “By
partnering with manufacturers to include NATE in their radio advertisements,
we’re able to extend the reach of our message to a greater number of homeowners,
educating them about NATE certification and helping to connect them with
contractors who are dedicated to superior installation and service."
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