Air-conditioner maker starts ad campaign
Ads started appearing May 27 and will run
through mid-July, company officials said.
Haier America has launched a multimedia advertising campaign promoting the company’s products.
The campaign includes television and radio advertising, and online “banner” and mobile ads.
Ads started appearing May 27 and will run through mid-July, company officials said.
“Haier’s extensive Energy Star-rated air conditioners and dehumidifiers, with innovative features such as the MagnaClik remote control, offer consumers added benefits while keeping them comfortable,” said Kurt Kaufhold, senior vice president of Haier’s compacts and home comfort products division. “We have also added Braille text on our air-conditioner remote controls, demonstrating Haier’s commitment to a barrier-free user experience for all consumers.”
Commercials will appear on cable TV’s Weather Channel and its websites.
“Consumers are getting their weather information from all of the platforms that the Weather Channel has to offer; television, online, and mobile,” said Richard Block, Haier’s vice president of marketing. “Through this multifaceted advertising campaign, we are able to reach consumers at all of their points of contact, so when the summer weather heats up, the Haier brand will be top of mind.”
Haier America has launched a multimedia advertising campaign promoting the company’s products.
The campaign includes television and radio advertising, and online “banner” and mobile ads.
Ads started appearing May 27 and will run through mid-July, company officials said.
“Haier’s extensive Energy Star-rated air conditioners and dehumidifiers, with innovative features such as the MagnaClik remote control, offer consumers added benefits while keeping them comfortable,” said Kurt Kaufhold, senior vice president of Haier’s compacts and home comfort products division. “We have also added Braille text on our air-conditioner remote controls, demonstrating Haier’s commitment to a barrier-free user experience for all consumers.”
Commercials will appear on cable TV’s Weather Channel and its websites.
“Consumers are getting their weather information from all of the platforms that the Weather Channel has to offer; television, online, and mobile,” said Richard Block, Haier’s vice president of marketing. “Through this multifaceted advertising campaign, we are able to reach consumers at all of their points of contact, so when the summer weather heats up, the Haier brand will be top of mind.”
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