Channellock has started new marketing efforts that showcase its products and company background.

At its Web site , Channellock has released an online video catalog that highlights the toolmakers five main product lines.

The Meadville, Pa., company has also launched a new print campaign with the slogan “Fiercely made in Meadville, Pa.,” which features workers from its factory.

“To be able to say that our world-famous pliers are still made in Meadville is a source of pride to everyone at Channellock,” said President and CEO Bill DeArment. “Our company was founded in 1886 in northwest Pennsylvania on the principle of making the highest-quality tools, and nothing has changed.”

The videos show Channellock’s tongue and groove, cutting, long nose and lineman’s pliers, and adjustable wrenches.

The print ad campaign focuses on the people behind the products, said Ryan DeArment, vice president of sales and marketing.

“We wanted to show the people who take pride in making the quality hand tools our customers have come to expect,” he said. “We chose actual Channellock associates – not actors – to pose for the ads because our associates are serious about producing top-of-the-line tools that are made in the United States.”