Hitachi is sponsoring a Ford Fusion in NASCAR events driven by Travis Kvapil of Yakes Racing.

Hitachi Power Tools recently announced that it is sponsoring a car and driver in the NASCAR Sprint Cup Series’ remaining races this summer.

Hitachi is sponsoring a Ford Fusion with the No. 28, driven by Travis Kvapil of Yakes Racing. The first race under Hitachi sponsorship will be the Allstate 400 Sunday at Indianapolis Motor Speedway.

“Hitachi Power Tools is proud to sponsor the No. 28 Ford Fusion with Yates Racing and is excited for the opportunity to have a presence at the Cup level for the first time as a primary sponsor,” said John Fries of Hitachi. “Our organization feels that this sponsorship works well in our overall marketing plan. The goal is to increase exposure of the Hitachi brand and promote lithium-ion cordless tools to NASCAR fans. When the opportunity came for us to partner with Yates Racing, we felt that it was exactly the right fit for us. Doug Yates is a tremendous talent as an engineer and his knowledge of technology and machinery attracted us to this team. Travis is a proven winner and champion in the truck series and we look forward to partnering with Yates Racing and Travis Kvapil for his first win at the cup level.”

Kvapil has three Top 10 finishes and four Top 15 finishes so far this season.

“This is a really powerful sponsorship for our Yates Racing organization," Kvapil said. “I am thrilled that Hitachi Power Tools has chosen to partner with our team and it’s a tremendous honor to be able to welcome a new sponsor to the Sprint Cup Series level on our No. 28 Ford. We’ve been fortunate as an organization to have the support from numerous partners already this season and I feel that this new partnership with Hitachi Power Tools is going to be another great addition to our team. I’m looking forward to successful races ahead for our No. 28 Hitachi Power Tools Ford, and I am honored to have been the driver selected to represent their company in NASCAR’s highest division.”