Hitachi tools to take Metabo name
The next time you go to buy a power tool from Hitachi, it might have a different name.
The manufacturer is changing the branding for its power tools, fasteners, accessories and outdoor power equipment products in North America from Hitachi Power Tools to Metabo HPT.
“The legacy of our brand has been built over many decades and will exceed all expectations as our name changes to Metabo HPT,” said Joe Leffler, Hitachi’s senior vice president of sales and marketing. “Nothing will change about our brand except the name.”
The first tool to sport the new logo will be the MultiVolt in September; the rest will change in 2019, officials said. Colors, model numbers, warranties and accessories will stay the same, officials said.
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