Business Services

Marketing, business management, financial training, and a variety of information for business owners.

ARTICLES

Social Media Mishaps

The Web is Changing Customer Expectations

I can’t get over how many HVACR contractors place social media icons prominently at the top of their sites — often next to their phone numbers or the schedule-an-appointment button. Why would you pay money to bring prospects to your website only to direct them to the world of endless distractions that is Facebook, Twitter, etc.?


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Doing Social Media Right

Tips for HVAC Contractors

When implementing a basic social media program, make sure to provide value above all else.


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Four Ways to Implement Video into Your Marketing

Video Helps Establish Your Company as the Industry Expert

Every HVAC businesses should be utilizing video in their marketing strategies in order to increase engagement and conversation with customers. Whether it’s providing more thorough instruction on smaller fixes that consumers can make or giving a better look into the products and services your business provides, it’s a win-win for everyone.


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Call-answering Services Still Relevant

When They Have a Problem, Customers Want to Talk to a Live Person

Thanks to modern communication technologies, such as cell phones, voicemail, and email, to name a few, switchboard operators including telephone answering services are going the way of the dinosaur — extinct. However, answering service companies can still provide invaluable opportunities for HVAC contractors. 


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Marketing Magic: Confessions of a Post-holiday-crazed Marketer

Now’s the Time to Plan an Effective Marketing Plan

The No. 1 marketing question we get is, “What do I do next?” The second is, “When do I do it?” After that, you ask us, “How much to spend” and “In what media” and then a whole bunch of stuff we have to charge you for, but, essentially, all the answers are contained under a single umbrella called planning.


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Three Ways You’ve Been Scammed by Accountants

Keep an Eye on Your Bank Statements at All Times

Many owners jump at the first opportunity to hire a bookkeeper and start delegating all accounting tasks to someone else. It might be tempting to simply pass it over; wash your hands; and never look back. However, if you choose this path, you might as well literally give them your wallet and the keys to your home, too.


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Build Your Business: Email Marketing

More Tips to Get Your Message Comfortably in Customers’ Inboxes

In part one of this two-part series, I explained the importance of email marketing and what contractors and business owners in the heating and cooling industry need to do to effectively set up email accounts. Now that we have covered those points, let’s take a deeper dive into creating and launching a successful email marketing campaign.


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Software Designed for HVAC

Variety of Programs Available For Contractors

Vendors offer a variety of programs that can do everything from calculate heat loss to fully run every facet of a contractor’s business. Here are some examples of what’s available in the market today.


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Training Technicians on Mobile Technology

Gradual Transition Makes Learning Easier for Techs

While there are many benefits to going mobile, there is no question the transition takes a great deal of research, preparation, and training. 


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Surveys Track HVAC Customer Experience

Small Businesses Use Customer Feedback to Improve Services

Besednjak tracked down Mindshare Technologies, a company that creates survey systems, and, while it took some convincing, created Customer Care Plus in 2009. Besednjak runs the service with business partner Mark Schmidt.

Frank Besednjak

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Multimedia

Videos

Image Galleries

2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Kari Arfstrom

Kari Arfstrom, executive director of the HVACR Workforce Development Foundation, talks about the upcoming HVACR & Mechanical Conference. Posted on Jan. 23.

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2015 January 26

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Regional Standards

With regional standards for a/c equipment going into effect in 2015, how do you think it will impact the industry?
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2015 National Plumbing & HVAC Estimator

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