Young people want to join a culture that matches their own aspirations. HVACR can be that place if the salt-and-pepper crowd would realize that, for some millennials, it is not so much about the day-to-day features and benefits of business as it is about being engaged with customers and being involved in the business.
Simply ensuring techs attend these industry events isn’t enough. It is also vitally important to make sure they are active participants in whatever discussions, activities, or thought-provoking exercises are taking place once they arrive.
Email marketing is great way to keep in contact with your current customers. It’s much less expensive to maintain a relationship with a current customer than to acquire a new one. When email marketing campaigns are done correctly, they help retain customers and generate new sales.
The connectivity of the Internet has made owning a small business easier while presenting a new and challenging set of problems. Keeping your online information up-to-date, maximizing your local search engine optimization (SEO) potential, and managing reviews are all basics of owning a business.
When it comes to the customer service area of our business, we tend to make a rough guess at performance. You need to stop guessing at your customer service team’s performance and know how they are doing.
We’ve all seen it before: We send one of our employees to an offsite training event and they return all fired up with new ideas. The first week performance is up. Then, a few weeks pass and the excitement begins to fade. Old habits begin snuffing out the newly learned behaviors.