Networking is everything nowadays, folks. When I began my position at The NEWS, I was far from an HVAC expert; however, my managing editor suggested I join our LinkedIn group and many other industry-related groups to connect with HVAC professionals to learn from.
As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.
Even without the administration passing much new legislation concerning contractors, there are already a number of HVAC regulations that contractors need to keep in mind this year. Some have already went into effect while others will be rolling out soon.
How do we get new products or services to take root? The key is to find a champion. By having at least one tech who is excited about the potential of the offering, you can get a lot of traction. This technician will set the bar high by offering the item consistently and sharing their happy customer stories. This enthusiasm is contagious and will spread throughout the team. That champion also becomes the resident subject matter expert and supports the rest of the team, so they become more comfortable.
An increasing portion of the population becoming smartphone owners, coupled with nearly every home equipped with an email account, is causing a shift in the way we communicate with our customers daily. Throwing a stamp on an envelope and sending communication is simply not going to make the cut with our customers these days.