Every contractor wants a solid staff that makes them proud and profitable. In an industry with a shortage of technicians and a high turnover rate, it’s critical to hold onto quality HVAC employees for the long haul. So, how do you ensure they won’t stray to the competitor down the road? Positive reinforcement.
You have a sales team that is driven to increase leads and boost sales for your company. However, you can be doing a lot behind the scenes to help increase their effectiveness and cultivate long term loyal customers for your brand.
If you are a local business and you're not on Google My Business, also known as Google Local Business, you are losing customers to your competitors. Google Local Business lists your business prominently in the search results when people make location-specific searches for services you offer.
I’m talking about 2016. Where did it go? We started with so much promise and expectation. Each year is a new race full of promise, hope, and challenge. Some of us exceeded the previous year, and better yet, our plan. That is a beautiful thing because it means we had a plan.
Last month, in part one of this two-part blog, we reviewed why building value starts with your customer service representatives (CSRs), and got into some of the how your CSRs can do so. This month we will continue with the how.