Perhaps nothing short of the looming technician shortage has helped bring the industry closer and encourage collaboration more than fighting the governmental overregulation that is impacting HVACR businesses nationwide, from the manufacturer all the way down to the installer.
You have a sales team that is driven to increase leads and boost sales for your company. However, you can be doing a lot behind the scenes to help increase their effectiveness and cultivate long term loyal customers for your brand.
If you are a local business and you're not on Google My Business, also known as Google Local Business, you are losing customers to your competitors. Google Local Business lists your business prominently in the search results when people make location-specific searches for services you offer.
Regardless of which trade you are in, using an inspection checklist is considered to be a best practice. When we go into a home as a residential service contractor, there is an overwhelming amount of things to look at. Using a checklist keeps our eye on the big picture.
Let’s talk about true customer service skills. Are you still under the belief that simply having a smile on your face, and being nice to a customer, is all that it takes to keep your customer base satisfied and attract new customers? In today’s world, consumers expect more. Much more.