World Refrigeration Contractors Need Voice in Volatile Sector
June 17, 2013
Contractors and service technicians who work in restaurant refrigeration need to understand something: As valuable as their services are, they are — in the mindset of restaurant decision makers — only one part of a complex and often confusing equation.
June 17, 2013
Valerie Briggs, director of marketing and business development for North American Technician Excellence (NATE) discusses what’s new with the organization and explains why NATE testing and certification is so vital to the HVACR industry.
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS. Read More
June 13, 2013
In this ever-changing era of the Internet, social media is becoming more and more vital on every level: from kids with Instagram accounts to the White House and its Twitter account, and everyone in between. It’s becoming more and more important for both emerging and established companies to have a social media presence.Read More
Your New Customer Is a Potential Asset for the Future
June 7, 2013
A customer represents not only a sales transaction completed at a point in time but is also a potential asset for the future. You need to work on that asset if you want to make the best of this new opportunity.
The editors of The NEWS have something to say... and we want to hear back from you! Here's our take on the news of the day. What's yours? Read More
The NEWS extends it's Best Instructor/Trainer contest deadline to June 24
June 18, 2013
Are you a procrastinator? Always wish you had an extra day to complete your homework? Well, good news – you’ve been saved by the bell.
June 10, 2013
For those who have been in the industry longer than I have (pretty much everyone) and for those who have been in it longer than most (I'm looking at those of you with 30-plus years of experience), we sometimes need a reminder that there's still learning left to be done.