Why do you follow people on Twitter? If you can’t answer that question, then I suggest you find a new social media avenue to explore.

Figuring out what will make people follow you or your company is the key to a successful Twitter endeavor.

I follow a few folks on Twitter, but the only person I follow closely is my favorite music artist. He has been one of my heroes since I was a teen. It interests me to hear about his personal life; things that go beyond the standard information found on his Website and in his album covers.

With this in mind, what is it going to take to make you a hero worth following? What’s going to interest your customer about your business, about HVAC, about you? First, you are going to have to think past special discount offer updates.

Next, you are going to have to create a persona, a singularity that will inspire folks to follow. I am not suggesting tights and a cape, but 15 twitterers out of one company is not going to work.

People don’t follow normal. They follow extraordinary. They are interested in you and who you are beyond the four walls of the office.

Finally, you are going to have to invest some time and some effort. The more familiar a program or technology becomes, the easier it is to use.

Do you want to be a part of the experiment? I need some HVAC heroes willing to put Twitter to the test. You game?