Editors Blog

What Can Green Do For You? Find Out on Aug. 4.

July 18, 2011
/ Print / Reprints /
/ Text Size+

A few years ago, United Parcel Service ran a series of TV commercials with the slogan, “What Can Brown Do for You?” In the annals of advertising, this campaign probably won’t go down as one of the most memorable or exciting.

Today I ask a similar question. What can “green” do for you? Yes, I’m talking about green design and construction. Please do not throw anything at your computer screen or toss your mobile device across the room. I know some of you are skeptical.

Why design and build environmentally friendly buildings and systems? After all, they might cost more, take longer, and require loads of paperwork. Here’s why:

1. Green projects look great on your company’s resume. Even if you don’t plan to specialize in these types of projects, doing them keeps you on the short list when a green-minded owners and developers select designers, builders and service pros.

2. Having green projects in your portfolio opens the door to government contracts on all levels. Whether it’s a local municipal office or a federal IRS fortress, lacking green building experience can be a deal breaker.

3. Green projects are where the money is. The few hot building trends are healthcare, government, and education facilities. All three frequently require meeting progressive environmental and performance standards.

Skeptical? I’m not asking you to drink the green Kool-Aid. However, if you’ve resisted getting involved in green construction because of perceived hassle factors, now is a good time to rethink your options.

On Thursday, Aug. 4, BNP Media presents the Virtual Green Expo. It will provide attendees with lots of educational Webinars (including CEUs), product information, and networking opportunities. I attended last year’s virtual show and it was very engaging.

The Virtual Green Expo is FREE to attend, thanks to some forward-thinking sponsors. Register today at www.thevirtualgreenexpo.com.

Speaking of opportunities, make sure and visit three tradesman-oriented Web sites that will help you gain valuable information, get a job or fill one.

www.heatinghelp.com is a fantastic resource for anyone involved in the hydronics, radiant, solar, HVAC, or energy management. Expert Dan Holohan offers a myriad of opportunities to network and share. Dan is speaking in the Virtual Green Expo on “Old-School Ways to Green Old Schools” at 10:45 a.m. on Aug. 4. Reserve the time slot!

Click here to find or fill a job. BNP has teamed up with BirdDog Jobs to provide a career center geared specifically to the design, construction, engineering, maintenance, security and mechanical systems markets. Our goal is to provide solutions to help you find or fill a position, navigate the murky waters of hiring legalities, and create ongoing resources for career development.

http://tradeshub.mikeroweworks.com is a new portal dedicated to the advancement of the skilled trades and to helping trades people excel at their jobs. BNP Media partnered with Mike Rowe of Dirty Jobs fame to help make this available. Let’s celebrate tradesmen and women who consider their work a craft worthy of excellence.
You must login or register in order to post a comment.

Green Efforts for our roofing company

James Bean
July 18, 2011
I was wondering if you had any good ideas for our new roofing company in Kansas City. We would like to do green activities and practices at our workplace but still don't seem to be able to get anything moving in the right direction. Are there any good organizations or other companies in the area we might talk to. We are located in Kansas City, Mo. Here is our site so you can contact us. http://www.roofrepairestimates.net. We provide free roof repair estimates but also would like to do some free green estimates. Thanks and hope to hear from you.



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts



NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con