Editors Blog


Taking Care of Business: How Important Are Your Graphics?

May 9, 2008
/ Print / Reprints /
ShareMore
/ Text Size+

Yes folks, pictures do speak a thousand words. Some need no words to express what is taking place in the photograph. I bet a few pop into your mind right now, especially photographs of historic events. But what about graphics? Can a picture or clever logo be enough to tell a story and attract interest for business owners like HVACR contractors? Can we wet a customer’s curiosity by a simple line drawing or cartoon character?

It is an interesting question and one that has already garnered a lot of mixed responses to an online survey sponsored by The NEWS. You can participate in the survey by clicking on “Survey Says” in the left column.

From the results I have seen so far, survey participants are pretty divided on the subject of the power of graphics. The survey shows two service vans with different graphics: one with a clever eye-catching cartoon and the other with a basic logo and company information. Participants are asked to put themselves in their customer’s shoes and decide which company a customer would call, based on the graphic.

We didn’t use the most extreme graphics, which some HVACR contractors have used. The answers might be too obvious if we did. I know of one contractor who uses a very colorful orange-and-black combination with a tiger on his service vans. The tiger’s eyes are made of reflective material which appear to be “real” when a headlight hits the graphic. Another contractor paints his van two different colors on each side to give the illusion that there are several vehicles in his fleet that people “see all over town” when in fact he only has a few trucks.

But is eye-catching preferred over informational? Can a simple white van with lettering be enough to get a customer to call? You tell us.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

Kyle Gargaro, editor-in-chief of The NEWS, hosted the 2014 ACCA CEO Forum. At the event, six well-known, highly respected company executives, Gary Michel, Ingersoll Rand/Trane; Chris Nelson, Carrier Corp.; Chris Peel, Rheem Mfg. Co.; Rod Rushing, Johnson Controls; Brent Schroeder, Emerson Climate Technologies; and Doug Young, Lennox; provided individual industry outlooks and fielded questions directly from attending contractors. Listen to the entire event on the NEWSMakers podcast. Posted on April 14.

More Podcasts

THE MAGAZINE

ACHRNEWS

NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con