Editors Blog


Skaer-Tactics: Which Celebrity Would You Choose?

March 31, 2008
/ Print / Reprints /
ShareMore
/ Text Size+

AirTime 500 members found out they can have actor Alan Thicke as their personal spokesperson.

Well, kind of.

Thanks to the efforts of Terry Nicholson and other association big wigs, AirTime 500 members can now buy into a program that will put Thicke on their company’s Website.

Yep, Thicke will be right there, talking about the values of HVAC to those who click on the video. Thicke will be used to expound on other topics, ranging from the need for furnace tune-ups in the fall to IAQ matters in the spring.

It’s not a novelty idea, but certainly an impressive one. After all, if you have a celebrity talking about your service, that could pull in some customers. AirTime 500 members who buy into this program could possibly have a leg up on the competition.

Don’t know who Alan Thicke is? He is best known as the psychiatrist and father Jason Seaver from ABC’s “Growing Pains.” He also had his own show from 1980 to 1983, which became (and apparently remains) the biggest hit in the history of Canadian daytime television. He’s responsible for the creation of “Facts of Life” and “Diff’rent Strokes.”

Thinking about this, I was wondering which celebrity would you like to represent your company and why would you choose that celebrity? If you select Pee-Wee Herman, we’re going to have to have a talk.

(By the way, Carmen Electra is already taken. She’s going to be on my Website. Should I ever put one together. And if her agent ever calls me back.)
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts

THE MAGAZINE

ACHRNEWS

NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con