Editors Blog

Murphy's Law: Hat Off to Boys of Geo

February 14, 2008
/ Print / Reprints /
/ Text Size+

Having worked for a prominent geothermal manufacturer while competing with Earth Linked Technologies (formerly ECR Technologies), here is a tip of the hat to the boys in Lakeland, Fla. I spent part of a day at the company’s annual sales meeting. The keynote speaker wasn’t much to write home about but the gathering of about 30 of the company’s sales reps, a.k.a. distributors, was a heck of a lot of fun.

Geo has always been one of those things of which it is often said, “you either get it, or you don’t – like religion.” Though I am now quite far-removed from the daily faithful, I got the religion in the mid-90s, and it was eye-opening if not exciting to be back in church.

About three-fourths of the sales reps began in mainstream heating and a/c, then ventured into geothermal. The others in attendance came from various walks of life such as insurance or retail, and have now cast their lots with DX geothermal at Earth Linked Technologies. DX requires, just as does traditional geo, a strong passion for the technology and an even stronger appreciation for training and education. That was the most exciting part of being back in the fold, if only for the day - seeing the passion for this business exhibited by some good ol’ boys that have a penchant for doing things right.

PS: The good ol’ boys came from as far as Montreal and Australia.

You must login or register in order to post a comment.



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts


NEWS 04-21-14 cover

2014 April 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con