Editors Blog

Throw it Away

February 18, 2013
/ Print / Reprints /
/ Text Size+


This is not a blog about a scientific study, but rather an anecdotal story to make contractors think twice before re-upping that Yellow Pages ad.

Evidently the Yellow Pages were delivered to my house a week ago. They plopped it on the front porch. However, since we always enter through the garage door and nobody visits our house in Michigan during the month of February, it went unnoticed. The only reason I knew it existed was because they interrupted my dinner by calling me and telling me they had dropped off the book.

Now I was ready to throw the book in the recycling but as any smart man would do I asked the wife if she had any reason to keep it. I asked this because I had no idea where we would even put the book, plus I may or may not have been in a post-Valentine’s Day doghouse.

My wife, who is about 25 years away from appearing on the television show Hoarders, shook her head no and told me to pitch it. This is a woman who clips coupons she is never going to use and can’t seem to throw away that VCR that's sole purpose is to collect dust on the basement shelf.

Now I am not a marketing guru and I am sure the contractors reading this know their audience a lot better than I do. But, do yourself a favor and consider this the next time your Yellow Pages rep calls.



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts



NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con