Kevin Morris works for Charles D. Jones Co. in Kansas City, Mo. A 25-year veteran of the HVAC industry, Morris received his certification from Purdue University in industrial distribution, and is active with the Kansas City Chapter of the U.S. Green Building Council and local ASHRAE and ACCA chapters. He can be reached at firstname.lastname@example.org.
Unsure economic times are still on the horizon. In these times, it is important not to risk losing customers by reducing services and cutting inventory to bare bones levels. Instead, continue to evolve your product offering while at the same time begin to offer more services in an effort to move business forward. Focus on cutting cost elsewhere.