Articles by Randall Murphy

Where Seldom Is Heard an Encouraging Word

May 10, 2010
How do I get my employees motivated? How do I get the phones to ring more? How do I keep busy all year long and avoid the slow seasons? How do I make more profitable sales? Just about every service contractor complains about one or more of these issues, but they all can be eliminated with very little effort.
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Economy Got You Down? Business Slow? Think Like Disney!

April 5, 2010
Albert Einstein said that imagination is more important than knowledge. It’s obvious that the executives at Disneyland and Einstein are of the same mindset. That’s because at Disney, their imaginative minds created a promotion that is pure genius. It’s the “Give a Day, Get a Disney Day” celebration and it’s truly amazing!
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How to Dramatically Increase Service Maintenance Agreement Sales

March 8, 2010
Unfortunately, for many shops, maintenance agreement sales are virtually nonexistent and it’s a shame because they can keep any business running strong all year long and eliminate the slow seasons. In this article, you’ll learn a simple system to turbocharge your crew to become agreement-selling fanatics.
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A Huge Psychological Advantage: How to Get Customers for Free!

February 8, 2010
We should never underestimate the power of the word “free.” The beauty of offering something free on your Website, like a report or how to advice or a newsletter or ezine, is that visitors will take it. Most importantly, they will have something to remember you by and this is a powerful advantage.
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Where's the Garage Sale? Five Keys to Higher Profits!

January 4, 2010
The truth is it doesn’t matter how fancy a company’s vehicles or Yellow Pages ads are if employees don’t know how to sell. If they can’t get the company’s products and services into the hands of their customers, your marketing investment is a waste. If you’re looking for greater profits, here are five keys for success.
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Selling Secrets Revealed

October 5, 2009
The word “salesman” has earned the ill-fated reputation of being someone who can’t (or shouldn’t) be trusted. But business is based on sales, so what’s a business owner to do? My advice is stop calling them salespeople. Expert, advisor, or specialist are much better choices when it comes to labeling our employees.
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