Articles by Randall Murphy

Where Seldom Is Heard an Encouraging Word

How do I get my employees motivated? How do I get the phones to ring more? How do I keep busy all year long and avoid the slow seasons? How do I make more profitable sales? Just about every service contractor complains about one or more of these issues, but they all can be eliminated with very little effort.
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Economy Got You Down? Business Slow? Think Like Disney!

Albert Einstein said that imagination is more important than knowledge. It’s obvious that the executives at Disneyland and Einstein are of the same mindset. That’s because at Disney, their imaginative minds created a promotion that is pure genius. It’s the “Give a Day, Get a Disney Day” celebration and it’s truly amazing!
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Where's the Garage Sale? Five Keys to Higher Profits!

The truth is it doesn’t matter how fancy a company’s vehicles or Yellow Pages ads are if employees don’t know how to sell. If they can’t get the company’s products and services into the hands of their customers, your marketing investment is a waste. If you’re looking for greater profits, here are five keys for success.
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Selling Secrets Revealed

The word “salesman” has earned the ill-fated reputation of being someone who can’t (or shouldn’t) be trusted. But business is based on sales, so what’s a business owner to do? My advice is stop calling them salespeople. Expert, advisor, or specialist are much better choices when it comes to labeling our employees.
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2014 World Energy Engineering Congress

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NEWSMakers: Greenheck Mixed Flow Fan, Model EQB

Shane Dock, Application Engineer at Greenheck, will introduce you to Greenheck’s new EQB mixed flow fan. We’ll discuss what the features of the EQB’s innovative design, what kinds of applications can utilize the EQB, and why the EQB is an attractive inline choice for your customers’ projects.  Dock is currently focused on applications regarding inline fans, gravity ventilators, and electrical products. Posted March 4th.

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