Articles by Cherie Preville

Protecting from the Threat of CO

By Cherie Preville

As winter temperatures drop, the risk of CO poisoning increases.


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Company Values Customers, Employees

By Cherie Preville
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The Bergstrom brothers and Knight strive to show in many ways that they value their employees, and in turn hire and retain staff that values and takes care of their customers. The result is a vibrant and positive work environment.


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What's Flu with You?

By Cherie Preville
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Dealing with customers every day, maybe even shaking hands with them, do you and your staff get flu shots?


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Shedding Light on VRF Misconceptions

By Cherie Preville
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Since variable refrigerant flow (VRF) technology is still relatively new in the United States, many contractors lack a full understanding about VRF equipment. But experts on these systems are striving to dispel false impressions and provide training opportunities for contractors who want to learn about VRF.


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Contractors Offer VRF Advice

By Cherie Preville
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Various areas of the U.S. HVACR industry are considering variable refrigerant flow (VRF) technology these days. What are contractors saying about it?


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Making Halloween Memories

By Cherie Preville
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Your contracting company can get in the spirit this Halloween and help make memories for the current generation of children in your community.
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Celebrate Self-Promotion Month with 3 Top Marketing Tips

By Cherie Preville
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September is Shameless Self-Promotion Month. Now, I don't actually think that you should shamelessly promote your company this or any other month, but it might be a good time to take a look at your marketing and promotion plan.


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What Green Is in 2012

By Cherie Preville
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Green seemed to be all the rage several years ago, both inside and out of the HVACR industry. But is it the buzzword it once was? In 2012, what does green mean for the HVACR industry and what are customers, especially commercial customers, seeking?


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Marketing Yourself as a Green Company

By Cherie Preville
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You feel your company is more green than it used to be, so now what do you do with that information? The NEWS spoke with two contractors whose companies perform both commercial and residential work about green marketing and promotion of their business.


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Planning to Make It Through the Fall

By Cherie Preville
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Are you ready to start the heating season? Plan ahead for technician training, maintenance supplies, and customer interactions. 


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Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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2014 September 15

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Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
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