The Bergstrom brothers and Knight strive to show in many ways that they value their employees, and in turn hire and retain staff that values and takes care of their customers. The result is a vibrant and positive work environment.
Since variable refrigerant flow (VRF) technology is still relatively new in the United States, many contractors lack a full understanding about VRF equipment. But experts on these systems are striving to dispel false impressions and provide training opportunities for contractors who want to learn about VRF.
September is Shameless Self-Promotion Month. Now, I don't actually think that you should shamelessly promote your company this or any other month, but it might be a good time to take a look at your marketing and promotion plan.
Green seemed to be all the rage several years ago, both inside and out of the HVACR industry. But is it the buzzword it once was? In 2012, what does green mean for the HVACR industry and what are customers, especially commercial customers, seeking?
You feel your company is more green than it used to be, so now what do you do with that information? The NEWS spoke with two contractors whose companies perform both commercial and residential work about green marketing and promotion of their business.