Articles by Tim Fausch

Five Tactics Your Competitors Are Using to Survive the 'New Normal'

February 23, 2009
I live and work in the rather sickly Detroit metropolitan market. Every time I drive by a flooring store, granite shop, plumbing showroom or contractor’s truck, I wonder how they are doing. What steps have they taken to cut costs? How long can they keep going if conditions don’t improve?
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Las Vegas Construction Meltdown

February 11, 2009
I had heard that Las Vegas construction was in huge trouble. According to the reports, the financial meltdown had broken the city’s back. The cranes were idle, the jackhammers silent and the workers sent packing. Put a fork in all those huge building projects--they're dead.
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Are Obama Fans Too Optimistic?

January 21, 2009
Regardless of where you fall in the political spectrum, you are likely looking forward to a change in Washington. If you are a business owner or manager, you are especially excited by the prospects of a new cadre of leaders generating optimism among consumers.
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Only Great Products Will Sustain the Green Movement

January 16, 2009
For the last few years, anything green has received incredible attention. The high price of oil, the threat of global warming, and a strong economy have caused us to view the world through green-tinted glasses. I don’t know about you, but I sometimes feel like I am drowning in a sea of green.
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I'm Dreaming of These Holiday Mergers

December 23, 2008
The recent spate of mergers caused me to wonder why we--the valued customers of these companies--were not consulted about their unions. I know we could pick better partners.
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Toothless Smiles

December 16, 2008
The construction market stinks. The stock market brings constant pain. The financial bailouts grow more insane by the day. Manufacturers are struggling. Nonprofits are laying off staff. Retailers are filing for bankruptcy.
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Let's Profit From People's Pain

December 4, 2008
Now that Thanksgiving is over, we have a few weeks before the Christmas spirit peaks and we have to be nice to people. Now is the perfect time to take advantage of people and make some easy money for your company.
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Housing Mess = Pent-Up Demand For Your Services

November 19, 2008
Earlier this week the U.S. Commerce Department released October stats indicating that new home and apartment construction have dropped to an annual rate of 791,000 units, a 4.5% decrease from September.
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Eat or Be Eaten

November 7, 2008
I love nature shows, especially those that demonstrate ferocity in the animal kingdom. Last night I caught a segment where an imposing monitor lizard went looking for lunch in a badger’s den, only to end up becoming lunch for the badger.
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California Dreaming ... or Nightmare?

October 31, 2008
When I took my first trip to California in 1982, the state’s sunny skies, palm trees and ocean views entranced me. With the Mamas and the Papas’ “California Dreaming” playing in my head, I understood why people were moving there in droves.
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Cade Clark, assistant vice president of government affairs for the Air-Conditioning, Heating & Refrigeration Institute (AHRI), gives a brief overview of the new version of the Shaheen-Portman bill, what AHRI thinks of the energy-efficiency legislation, and how it might affect the HVACR industry if it becomes law.
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