Extra Edition / Web Exclusive

Winner Declared In Oldest Furnace Contest

September 29, 2003
/ Print / Reprints /
/ Text Size+
Kim and Mike Rosenthal stand with contest winner Laurel Schrader.
ROCHESTER, Wis. — Rosenthal Heating & Air Conditioning has declared a winner in the company’s “Oldest Furnace Contest.” The promotion, which ran in conjunction with Rochester’s “A Day in the Country” celebration, offered a new high-efficiency furnace to the homeowner with the oldest functioning residential furnace or boiler in the tri-county area of Walworth, Kenosha, and Racine counties. (See “Contractor’s Promotion Typical Of ISH Seminar Topic,” in the Sept. 22, 2003 issue of The News.)

The winner, Laurel Schrader, 73, of Rochester, has an 86-year-old wood-burning furnace that he has been using to heat the 2,400-square-foot home that his parents built in 1917. Schrader will receive a new Rheem high-efficiency replacement furnace.

In a statement to the Milwaukee Journal Sentinel, Schrader said that he is tired of splitting wood and is ready for a modern heating system. “I’m getting too old to cut the wood [and] you have to keep feeding the furnace,” he said.

Mike and Kim Rosenthal, the owners of Rosenthal Heating & Air Conditioning, characterized the contest as a definite marketing success. The contest yielded a number of other positive results for the company, including:

  • 154 phone responses to inquire about entering the contest.

  • 92 actual contestants.

  • 380 attendees at the pig roast sponsored by the company.

  • 14 equipment sales opportunities scheduled.

  • 12 furnace tuneups scheduled.

    The company has already replaced one furnace as a result of one of the leads garnered during the contest, and the company reports that it was featured in 28 articles in local and regional newspapers.

    Publication date: 09/29/2003

  • Did you enjoy this article? Click here to subscribe to The NEWS Magazine

    You must login or register in order to post a comment.



    Image Galleries

    2014 Energy Efficiency Forum

    Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


    NEWSMakers: Mark Satterfield

    Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

    More Podcasts


    NEWS 09-15-14 cover

    2014 September 15

    Check out the weekly edition of The NEWS today!

    Table Of Contents Subscribe

    Venting R-22

    The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
    View Results Poll Archive


    2014 National Plumbing & HVAC Estimator

    Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

    More Products

    Clear Seas Research


    Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


    Magazine image
    Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


    facebook icontwitter iconyoutube iconLinkedIn i con