Extra Edition / Web Exclusive

Vanity Phone Numbers Increase Recognition For Contractors

February 26, 2004
/ Print / Reprints /
/ Text Size+
Vanity phone numbers allow a firm to create its own unique image, which results in recognition, remembrance, and recall by the consumer to help bring in more profits, according to VantagePoint, a marketing company that provides vanity phone numbers to HVAC businesses.

"HVAC firms have tremendous potential if given the right marketing tools to bring awareness of their service or product to the general public," said Ken Snider, president of VantagePoint.

The company offers some unique phone numbers that could help new or established firms increase customer recall. Numbers available include:

  • 888-AIR-CARE

  • 888-AIR-CLEAN

  • 888-DUCT-CLEAN

  • 888-DUCT-WORK

  • 888-8-HOT-AIR

    According to Snider, the power of vanity numbers was demonstrated by a 1999 study conducted by Michael J. Motto Advertising that found that 888-NEW-WHEELS pulled 14 times more calls than its numeric equivalent when used in identical advertisements.

    The Nuts And Bolts

    Snider clarified for The News how the vanity number program works. He used 888-AIR-CARE as an example.

    "888-AIR-CARE can be localized to any area code in the country," Snider said. "That is, if a contractor signs up for the 212 area code, the number he'll be advertising will be 888-AIR-CARE and not 212-AIR-CARE.

    "Therefore, this vanity number is available to contractors in each area code of the country. When a contractor signs up for this number in a certain area code, he will not be competing with another contractor who has signed up for it in another area code of the country.

    "When a customer in the 212 area code dials 888-AIR-CARE, the contractor who has signed up with us for the 212 area code will get the call. And when a customer in the 314 area code dials 888-AIR-CARE, the contractor who has signed up with us for the 314 area code will get the call.

    "The number is exclusive, meaning that in each area code, the first contractor to sign up for a specific area code gets it exclusively for that area code."

    For more information, visit www.vantage888.com or call 888-432-7484.

    Publication date: 03/01/2004

  • Did you enjoy this article? Click here to subscribe to The NEWS Magazine

    You must login or register in order to post a comment.



    Image Galleries

    2014 Energy Efficiency Forum

    Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


    NEWSMakers: Mark Satterfield

    Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

    More Podcasts


    NEWS 09-15-14 cover

    2014 September 15

    Check out the weekly edition of The NEWS today!

    Table Of Contents Subscribe

    Venting R-22

    The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
    View Results Poll Archive


    2014 National Plumbing & HVAC Estimator

    Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

    More Products

    Clear Seas Research


    Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


    Magazine image
    Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


    facebook icontwitter iconyoutube iconLinkedIn i con