Newsline

Utility Markets Home Appliance Service Contracts

STAMFORD, CT — Warrantech Corp. announced the inauguration of a comprehensive marketing program in the Fayetteville, NC, area for Warrantech Home Services’ RepairGuard(SM) Home Protection Plan. The Warrantech-administered service contract warranty covers repairs to homeowners’ major appliances and plumbing, heating, and air conditioning systems.

The plan will be provided to Fayetteville-area homeowners through the Fayetteville Public Works Commission, a municipal utility.

The utility also will administer the marketing program, which targets the utility’s 89,000 customers via a direct-mail piece enclosed in customers’ utility bills, and area homeowners via local radio and newspaper advertising.

When homeowners’ appliances require service, Warrantech says that it schedules the service call and assures its policyholders a high level of prompt and efficient service from qualified local repair people.

RepairGuard is offered to public power utilities through Hometown Connections, a wholly owned subsidiary of the American Public Power Association, a national trade association for the nation’s more than 2,000 community-owned, locally controlled, not-for-profit electric utilities.

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