Tuesday, Jan. 27, 2004: Taco Targets ‘Ease of Use' As Focus in 2004

January 27, 2004
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John White Jr. talks about his company while the cameras from HVACTV roll.
ANAHEIM, Calif. – Taco Inc. (Cranston, R.I.) welcomed the trade press to its booth an hour before the opening of the 2004 AHR Expo. The company wanted to get a jump on something that many journalists already knew – the many features of Taco's HS2 Software, a product that was rolled out at the 2003 AHR Expo in Chicago.

But while the HS2 software – featuring "Load Match" – has been expanded and has been a critical development for Taco, company president John White Jr. was more interested in talking about what Taco will mean to its customers in 2004.

"We want to make Taco easier to use – easy to do business with," he said. "And we want to differentiate as much as we can from our competitors."

White added that his company "wants to sell products but not by the cast iron per pound method." He said that Taco continues to focus on the marketing side of the business and the product development side – both supporting each other.

Greg Cunniff explains the features of Taco’s HS2 Software.
That sentiment was echoed by Taco's Greg Cunniff, who gave a demonstration of the HS2 Software to the press conference attendees. Cuniff added, "We want to develop a hydronic system that will compete on a first class basis with an air heating system."

As he always does, White thanked his employees for the work they do, calling them "the best bunch of people I have ever been associated with." He also thanked the trade journalists in attendance.

"You have always been so supportive of what we've done and a lot of our success comes from the genuine relationships we have with you."

Publication date: 01/26/2004

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