Totaline Tears Up Track With Racecar Contest

July 2, 2007
/ Print / Reprints /
/ Text Size+
Click on the image for an enlarged view.

John Monachelli (center) of Colorado Sheet Metal was one of the first-prize winners of the first quarter Totaline Racing Challenge drawing. The contest will continue in the second quarter. For every $1,000 worth of Totaline® parts that account holders buy in 2007, they get an automatic entry to win a Dale Jarrett Racing Adventure - the chance to drive a real stock car on a real track. Monachelli reached a top speed of 176 mph during his live racing adventure. Twenty-eight first-prize winners will win a Dale Jarrett Racing Adventure. Fifty-six second-prize winners will receive Totaline’s fully loaded “Tools Of The Trade” toolboxes. Third-prize winners will get a little relief at the gas pumps: 140 gas cards worth $250 each are up for grabs. Also as part of the racing promotion, customers can get a free Totaline Racing Challenge hat.

“The Totaline Racing Challenge benefits distributors and customers,” said Mike Dziok, Totaline spokesman and marketing manager. “It reminds people that when you buy all your parts at one place - Totaline - you have the added value of being entered to win the driving experience of a lifetime or other great prizes. Basically, it helps drive traffic and build relationships among distributors, dealers, and contractors who are out there every day.”

For more information, visit

Publication date: 07/02/2007

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts



NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con