HVAC Breaking News

Sept. 17, 2004: ASHRAE To Research Industry Needs

September 17, 2004
/ Print / Reprints /
/ Text Size+
ATLANTA - The American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) has announced that it is launching a market research program to help it better meet the needs of its members and others in the HVACR industry.

"It's vital that we have a better understanding of the needs of our members and others so we can better serve them with valuable products and services," said Kent W. Peterson, P.E., P2S Engineering of Long Beach, Calif., an ASHRAE volunteer leading the program.

The market research program involves collecting data from current members, former members, and non-members. As part of the assessment, ASHRAE will conduct a survey via e-mail of all of its current members as well as conduct focus groups and telephone interviews. Some 50,000 people are expected to be asked about how they use existing ASHRAE products and services, how those products and services could be improved, and what products and services should be developed to better assist the industry.

The effort will focus on consulting and design engineers, contractors, manufacturers and their sales representatives, and facility managers and building owners. The results of the research program will be delivered prior to ASHRAE's 2005 Winter Meeting, Feb. 5-9, in Orlando, Fla.

"The goal of this assessment is to facilitate changes in the way ASHRAE does business through strategic recommendations," said Peterson. "The market research program will deliver actionable strategic recommendations that will be used in ASHRAE's planning committee and throughout the Society."

Peterson leads a team of volunteers, staff, and market research consultants that are carrying out the program.

Publication date: 09/13/2004

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts



NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con