RACINE, Wis. - Seeking to improve functionality and promote a consistent image around the world, Modine’s Airedale brand is launching two new Websites: the European-focused www.airedale.com and U.S.-focused www.airedaleusa.com. According to Modine, the “look and feel of these Websites have dramatically improved” over their predecessors so users can easily navigate and learn about Airedale’s HVAC solutions. Both sites have also adopted the Airedale marketing style guide, reinforcing the brand.

“It is our philosophy that in today’s HVAC business climate we must continuously improve to exceed our customers’ expectations and give them the necessary tools they need to be successful. The launch of these two sites is a further example of Modine’s focus in this area,” said Tom Cromwell, managing director, Modine’s Commercial Products Group.

A part of Modine Manufacturing Co. since 2005, Airedale designs and manufactures air conditioning and heating products. In Europe, Airedale is a manufacturer of chillers, close control, and comfort products. In North America, it provides air conditioning systems for schools along with ductless ceiling cassettes and heating products for a variety of environments.

Both sites have implemented the same seven categories to store information, including quick links to product information, post-sales support, and career opportunities. The new look and feel of the sites also serves as an extension of the marketing template that was adopted this year worldwide.

“Prior to this launch, the two Airedale Websites had their own look, to a point where it appeared they weren’t even the same company,” said Cromwell. “By adopting a consistent style and navigation, we will reinforce the powerful Airedale brand consistently, and internationally. Creating similar templates will also make it easier to communicate with our customers.”

Publication date: 12/17/2007